Seo is basicallt divided into two groups — onsite and offsite optimization. To achieve good ratings, you cannot have one with no other but this article is primarily focused on onsite optimisation. These are factors that anyone with a basic level associated with website understanding can manipulate and enhance so that they can prove to search engines that your site is worth traveling to. SEO company like gettheclicks use a strategy requiring clients to pay for the major search engines (including Google and Yahoo) with regard to monthly website maintenance.
Page titles are one of the most important onsite factors in search engine algorithms. They are noticed by search engines to be a guide to a webpages subject, so should be keyphrase rich and be specific to the content of the page. This is where excellent information architecture (site layout) will help. Ideally, every topic within your website should have a unique page, enabling you optimise a webpage for a small list of keyphrases. Search engines try to deliver web pages to user which are directly related to their key word, so the more specific your website pages are to a key word, the more likely you will achieve good rankings.
Body content should also be defined and associated with the subject matter. Good copy writing is often a skill that will only accompany practise so get proceeding! Make sure that your articles reads well, and contains numerous mentions of the keyphrases you are optimising.