The promo code has been around much longer than people realize. In 1979, a British man by the name of Michael Aldrich not only pioneered online shopping but also changed the course of discounts when shopping online. Through his initial strategies, he was able to change the global consumer market. In 1990, the web server was invented and along with it came browsing. This opened the door to businesses expanding beyond brick and mortar and with that expansion came the need to provide consumers with a way to save as if they were shopping in a brick and mortar store.
A vast majority of businesses’ profits come from online retail. Promo codes increased in use over the years as the use of the internet increased. By continuously developing promo codes, businesses were able to expand the B2C market, leading the way for higher grossing sales. Often times, promo codes are a great way to promote a lesser known product digitally and as a result, shop platforms now exist that could not have happened if it were not for Michael Aldrich paving the way for businesses.
From a technological standpoint, the promo code has come a long way. With advancements made in security, many coupon codes are safe to use and can be fine tuned for individual consumers, special consumers and help filter out those that are not members of some websites. Are you searching for weight watchers online free coupons? Well, check our site fast.